REDESIGNING THE UI FOR PREMIUM BABY FORMULA

Date 2020
Client Nutricia - Aptamil
Role Lead Designer
Type UI

https://nutricia.com.au/aptamil/

The Project
Nutricia briefed us in resdesigning their website for their premium baby formula, Aptamil. Originally designed for AEM and then later revised during the transition over to Wordpress, the original site has been improved over design sprints with continous UX and UI enhancements.

My Role
For this project, I led the visual design of the website from a product design point of view, using an existing design system and enhancing it for the Australian/New Zealand market. We were able to re-position the Aptamil brand and in particular the website as the best in class for infant and toddler formula milk that is nutritionally tailored to support infant and toddler nutrition from birth.