HAPPY HOUR REVISITED

Date 2020
Client Virgin Australia
Role Senior Designer
Type Graphic + Social

The Project
Reposition Happy Hour and make it stand for a more savvy, sophisticated and smart way to buy airfares. Among all the boring bits, sad bits and downright depressing bits of life, there’s one thing that has the propensity to spark a little bit of joy. The feeling of not paying full price.

My Role
I was asked to design a logo/lockup for Virgin Australia’s Happy Hour sale. The logo need to be flexible as it needed to adapt to a variety of different themes such as seasonal, religious periods throughout the year. Designed to be simple, transforming letter “U” with a smile, the lockup is a responsive device that can be used with a variety of different promotions.