A FUN MICROSITE FOR A BELOVED FMCG

Date 2016
Client Smith’s - Twisties
Role Lead Designer + Art Direction
Type UI + Visual

The Project
The Smith's Snackfood company approached us to create an interactive microsite for Twisties that that spoke to consumers about the brands fun and engaging style. Users could also share their photos to social channels. We developed the UX, UI and built the application with a small team to deliver the site within budget and deadline.

My Role
My role for this project was to lead the design and style of the microsite. This involved me working through a low-fidelity prototype to get the client by-in on the user journey, conceptualising a visual style and working with a developer on the feasibility of the site, we managed to turn around this project within time, exceeding the client’s expectations for the project.