THE PEPPER HACKER THAT TURNS TECH OFF AND FAMILY DINNERTIMES ON.

Date 2015
Client Dolmio
Role Designer
Type Motion

The Project
Dolmio has turned to technology to help defeat the scourge of screen-obsessed children with the launch of its Pepper Hacker, a pepper grinder which powers down TVs, shut off Wifi and mobile apps in an effort to end dinner time distractions.

My Role
With this campaign, I was asked to storyboard, design and animate OOH video that quickly illustrates the product’s functionality to consumers that were not aware of the pepper hacker’s function. Through the use of still imagery only, I storyboarded and then animated in after effects a 6 second video that would then go onto be used for OOH.

Awards:
B&T Awards: Campaign of the Year
Cannes: 5 Finalists
Spikes: Bronze, 4 Finalists
AWARD: 2 Silver, Finalist
BEfest: Bronze
ADMA AC&E Awards: Highly Commended, 3 Finalists
EFFIE: 2 Finalist
Webby: Honoree
New York Festival: Finalist
D&AD: Shortlist in Animation and Film